OurKind
Inspired by the unbreakable bonds formed between people and pets; OurKind serves as an inclusive call to action for pet lovers everywhere to unite under their common love for animals. It celebrates the pets in our lives and the mutual unwavering love and commitment that we share.
The OurKind mission is simple; to innovate and inspire on behalf of pets and pet lovers everywhere.
OurKind Branding
The Brief
The idea for OurKind was simple; create a fun, premium, and icon pet supply company. They came to us looking for everything from a name all the way through creative direction and everything in-between. Our clients placed an emphasis making the brand fun and memorable.
The Solution
Our solution was to create a brand for pets and their people; however pets come first. The pet-centric idea was established early on as being the most fun and unique approach to a new pet brand. This crowded space would be hard to break into without a unique approach.
The Role
We tackled everything. We came up with the name, the logos, the typography, and the subsequent creative direction and marketing campaigns. This allowed us to create one of the most comprehensive and detail oriented brand systems in the pet industry.
The OurKind brand identity is one of the most successful branding projects that we have embarked on. In the crowded and competitive pet supply space you have to be extremely memorable in order stand out. Thematically we focused on one thing; a pet-centric point of view. Rather than focus on the humans, let’s flip the script and make this the brand from pets. Everything is tailored to and from them. The logo and typeface is derived as if they were to draw it themselves. The brand color palette is established based on the color that animals can see better. The marketing and creative direction is centered around the animal version of human activities. This methodology has created an instantly iconic and irreverent brand with infinite potential.