Jetfoiler
Constructed from the same quality composites used in high-end race boats, the Jetfoiler™ board and foil are light, strong, and low-drag, allowing the device to take full advantage of the provided power. As a new no-wind-required sport, a fun family excursion, or a training tool for the aspiring kite foiler, the Jetfoiler™ allows riders of varying ages and abilities to discover the power and thrill of gliding above the surface of the water.
Jetfoiler aims to build the safest and most innovative products in sustainable marine transport.
Jetfoiler Rebrand
The Brief
Jetfoiler had a lot of logos. As you can see below they were all very different and stylistically not consistent with one another. This created a lot of issues, but the most glaring was simply not building brand equity. Unifying the brand identity was paramount.
The Solution
We wiped the slate clean. None fo the existing Jetfoiler logos had been around long enough with enough affect to warrant keeping it. We started from the bottom up and built them a custom logo system that helps reflect the product.
The Role
We were responsible for the entire brand build. We built the Wordmark and Icon logos, selected the typography, and custom built the design systems. We worked hand and hand with the Jetfoiler team to ensure that we were exceeding all expectations.
Jetfoiler's numerous old logos.
Jetfoiler's new look.
The Jetfoiler rebrand is successful for a few reasons. The Wordmark, Icon, and design systems are clean, modern, and unique. This makes them easily recognizable and simple to remember. This identity is appropriate for its target audience because its look clean, high-end, modern, and lightweight - Much like the product offering itself. Jetfoiler is enjoying a clean slate and a unified product and marketing offering.