Services
Logo Design
Lets define who and what you are from a single mark.
Brand Identities and logos are often the hardest and most difficult aspect of a brand to create. We strive to make elegant and powerful designs that are instantly recognizable and depict your brand and its pillars upon a single glance. We’ll create a full system of creative assets that can include logo variations, icons, illustra- tions, typography, patterns, and more that are showcased in a variety of appli- cations. We work collaboratively internally, and with you, to refine these creative concepts and then present for you to review.
Design Systems
A logo means nothing if you don’t know how to use it.
Creating a logo and a design system that work in perfect harmony is the holy grail of branding. It helps establish both brand recognition and equity. Furthermore, it immerses the consumer in your brand experience. These tools and systems continue the work that your logo and mark started. This continuance gives your team design tools to implement that extends your brand strategy to the customer. Creating design systems with your logo is the magical recipe, creating one and then the other is a surefire way to ruin the meal.
Brand Strategy
All brands have a story, but not all live by it.
A psychologist will tell you the stories we tell ourselves about who we are, steer how we act every day. The same is true when we come together as an organization. Brand strategy is the foundation for all branding and marketing. It influences the people you hire to the products you create. It’s the point and purpose of everything you make, say and do. It makes day-to-day decision-making easier, it elevates your design, and it inspires consumers not just to buy your products, but to believe in your brand.
Verbal Identity
Our language is a window into who we are.
Our leaders speak differently than our friends, who speak differently than our doctors and electrician and surfers. But no matter who we are, one rule applies: Consistency leads to trust. A verbal identity helps establish consistent tone and message, so that you come across as a singular voice. Navigating this can be tricky; you don’t want to alienate potential customers, nor do you want to lessen your authority and knowledge by dumbing down your copy for everyone. We will help you navigate this fine line.
Naming
A great name is a metaphor for what people want.
A great product or service is a brand in of itself. This makes the naming process extremely important, yet difficult. We have generated hundreds of successful names for brands, technologies, services, consumer products and more. Through years of experience, we know how to create names that teach people how to think and feel about a product or experience. This extends your branding and strategy through your products and services. We also know how to avoid the names that can sink an otherwise great idea.
Product Design
Products should reflect what your brand stands for.
Need a hand designing some products? Whether it’s accessories for your big revenue drivers or design direction for your marquee products, we have your back! A great product can create customers for a lifetime. Designing amazing products that carry your brand strategy can change change consumers that buy from you into advocates that sell for you. We have designed hundreds of products that range from bags, to footwear, to kites, to jet-powered surfboards.
